Question 1

What is OwlScran?

Accepted Answer

OwlScran is a free media kit builder designed specifically for content creators. Instead of manually updating PDFs or fiddling with design templates every time your numbers change, we pull your stats directly from Instagram, TikTok, YouTube, and Facebook to create a live, shareable media kit that's always up to date. You connect your social accounts once, and we handle the rest — your follower counts, engagement rates, audience demographics, and top-performing content are all kept current automatically. When a brand asks for your stats, you just send them a single link. No downloads, no outdated screenshots, no scrambling to update a PDF at the last minute.

Question 2

Who is OwlScran for?

Accepted Answer

OwlScran is built for any creator who pitches brands or wants to start working with them. Whether you're an influencer, artist, athlete, streamer, musician, or any other kind of content creator, if you need to show brands your stats, OwlScran saves you time and makes you look professional. It works for creators of all sizes — from micro-influencers with a few thousand followers who are landing their first collaborations, right up to established creators managing multiple brand partnerships at once. If you've ever spent an afternoon updating a media kit spreadsheet or redesigning a PDF, OwlScran is for you.

Question 3

Is OwlScran free?

Accepted Answer

Yes, OwlScran is completely free to use. You can create a media kit, connect your social accounts, and share it with brands without paying a penny. We built it this way because we believe every creator should have access to professional tools, not just the ones who can afford design software or expensive subscriptions. There are no hidden fees, no watermarks, and no limits on how many times you can share your media kit. We offer optional paid plans with extra features like daily stat refreshes and advanced analytics, but the core media kit experience is free and always will be.

Question 4

Why use OwlScran instead of a Canva template?

Accepted Answer

Canva templates look nice, but they go stale fast. Your follower count changes daily, your engagement rate shifts with every post, and suddenly the PDF you sent a brand last week is outdated. OwlScran pulls fresh stats automatically from your connected accounts, so brands always see accurate, current numbers. You also send a single shareable link instead of attaching a PDF to an email — which is much easier for brands to open and review. Unlike static templates, your OwlScran media kit updates itself. There's no need to re-export, re-upload, or manually type in your latest numbers every time something changes.

Question 5

What is a media kit for influencers?

Accepted Answer

A media kit is essentially your creator CV — a single document or page that shows brands everything they need to decide if you're a good fit for a partnership. It typically includes your audience size, engagement rate, audience demographics like age and location, your best-performing content, and your rates. Brands use media kits to quickly compare creators and make decisions about who to work with. Having a well-organised, professional media kit can be the difference between getting a response and being ignored. OwlScran builds one for you automatically by pulling real data from your connected social accounts, so you don't need to compile it by hand.

Question 6

Can a media kit help me get more brand deals?

Accepted Answer

Yes, absolutely. A professional media kit makes you look credible, organised, and easy to work with — all things that brands value when choosing creators to partner with. When you can share a clean, up-to-date link that shows your real stats, engagement rates, and audience demographics, it saves the brand time and builds trust immediately. Many creators tell us they started getting more responses from brands simply by having their stats organised and easy to share. It's not magic — it's about being prepared when the opportunity comes, so you can respond quickly and confidently with everything a brand needs to say yes.

Question 7

How often does my media kit update?

Accepted Answer

Your stats refresh daily on Starter and Pro plans, so brands always see current data when they view your media kit. We pull the latest follower counts, engagement rates, audience demographics, and top-performing content from your connected accounts automatically. There's no need to manually update screenshots, re-export a PDF, or type in new numbers yourself. If you gain a thousand followers overnight or a post goes viral, your media kit reflects that the next day without you lifting a finger. This means every time a brand clicks your link, they see an accurate, real-time snapshot of your creator profile.

Question 8

Do you store my passwords?

Accepted Answer

No, we never ask for your passwords and we never store them. OwlScran uses secure OAuth connections — the same technology you use when you tap 'Sign in with Google' or 'Continue with Facebook' on other apps. When you connect a social account, you authorise OwlScran to read your public stats through the platform's official API. You can revoke this access and disconnect your accounts at any time from your dashboard. Your login credentials never pass through our servers. We take security seriously and follow industry best practices to keep your data safe.

Question 9

Do you sell my data?

Accepted Answer

No, we do not sell your personal data to brands, advertisers, or anyone else. Your individual stats and account information stay private unless you actively choose to share your media kit with someone. When you share your media kit link, the brand only sees the information you've chosen to make visible — nothing more. We're here to help creators, not exploit them. OwlScran is registered as a limited company in England and Wales (Company #15305650), and we comply fully with UK data protection regulations including GDPR. You can read our full privacy policy for the details.

Meet your new media kit

How it works

A media kit that does the work for you.

Connect your socials

We'll crunch the numbers

Share with brands. Get paid.

About OwlScran

Why we exist

What we build

Why we exist

What we build

Who we are

Oli Paterson

Matt Buckley

Your data, your rules.

Disconnect whenever you want

We don't sell your personal data

You control what brands see

Be ready when brands ask for your stats.

Everything you need to get paid fairly.

Media Kit Generators

Engagement Rate Calculators

Pricing Calculators

Resources

Frequently asked questions

Meet your new media kit

How it works

A media kit that does the work for you.

Connect your socials

We'll crunch the numbers

Share with brands. Get paid.

About OwlScran

Why we exist

What we build

Why we exist

What we build

Who we are

Oli Paterson

Matt Buckley

Your data, your rules.

Disconnect whenever you want

We don't sell your personal data

You control what brands see

Be ready when brands ask for your stats.

Everything you need to get paid fairly.

Media Kit Generators

Engagement Rate Calculators

Pricing Calculators

Resources

Frequently asked questions

Meet your new
media kit

Meet your new
media kit